Category: Mass Communication

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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

By: Amos Owen Thomas

Price: $9.75

Publisher: New Delhi, India, Sage Publications: 2006

Edition: First Edition

Seller ID: 028910

ISBN: 0761934847

Condition: New


In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and adve... View more info

Media By Mediation

By: Bernard Bel, Jan Brouwer, Biswajit Das, Vibodh Parthasarathi, and Guy Poitevin (eds)

Price: $19.50

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028905

ISBN: 0761934286

Condition: New


This volume, the first in a three-book series titled Communication Processes, is devoted to understanding the politics in, and of, communication. It explores both the ground on which processes of communication unfold and the political configurations implied in communication processes. This two-pronged approach questions the preoccupation in Indian scholarship with the `deployment` of communication technology, and the `impact` of mass media, and suggests a repositioning o... View more info

McQuail's Mass Communication Theory

By: Denis McQuail

Price: $14.50

Publisher: New Delhi, India, Vistaar Publications: 2005

Edition: Fifth Edition

Seller ID: 028898

ISBN: 8178295350

Condition: New


Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website offers additional material for both lecturers and students. Printe... View more info

Writing and Producing Radio Dramas (Communication for Behavior Change: Volume 1)

By: Esta De Fossard

Price: $10.25

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028888

ISBN: 0761933263

Condition: New


Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher ... View more info

Using Edu-Tainment for Distance Education in Community Work (Communication for Behavior Change: Volume 3)

By: Esta De Fossard

Price: $10.00

Publisher: New Delhi, India, Sage Publications: 2008

Edition: First Edition

Seller ID: 028890

ISBN: 0761936424

Condition: New


It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment that media programming alone is not enough to sustain beneficial behavior change. There is a clear need for these Entertainment-Education programs to be reinforced by strong on-the-ground support from trained community worke... View more info

More Effective Communication: A Manual for Professionals

By: J.V. Vilanilam

Price: $7.50

Publisher: New Delhi, India, Response Books: 2000

Edition: First Edition

Seller ID: 028897

ISBN: 0761993630

Condition: New


Effective communication skills have become essential for professionals who wish to achieve the desired levels of performance in today`s increasingly competitive business environment. This practical guide will help professionals to communicate skilfully and persuasively. Printed Pages: 240. View more info

Mass Communication in India: A Sociological Perspective

By: J.V. Vilanilam and A.K. Varghese

Price: $7.50

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028896

ISBN: 0761933727

Condition: New


This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the large... View more info

Writing and Producing for Television and Film (Communication for Behavior Change: Volume 2)

By: John Riber

Price: $10.25

Publisher: New Delhi, India, Sage Publications: 2005

Edition: First Edition

Seller ID: 028889

ISBN: 0761934006

Condition: New


Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of Entertainmen... View more info

Corporate Communications: A 21st Century Primer

By: Joseph Fernandez

Price: $8.95

Publisher: New Delhi, India, Response Books: 2004

Edition: First Edition

Seller ID: 028911

Condition: New


This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication ne... View more info

The Craft of Copywriting

By: June A. Valladares

Price: $9.25

Publisher: New Delhi, India, Response Books: 2000

Edition: First Edition

Seller ID: 028920

ISBN: 0761994246

Condition: New


Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter servin... View more info

Strong Religion, Zealous Media: Christian Fundamentalism and Communication in India

By: Pradip Ninan Thomas

Price: $12.25

Publisher: New Delhi, India, Sage Publications: 2008

Edition: First Edition

Seller ID: 028906

ISBN: 8178298341

Condition: New


Strong Religion, Zealous Media: Christian Fundamentalism and Communication in India is the first in-depth cultural and social analysis of the growth of conservative forms of Christianity within the Protestant tradition in India and the many ways in which these new churches use the media. Arguing that Christian broadcasting needs to be seen as an essential aspect of a `muscular` Christianity that has increasingly colonised globalising cities such as Chennai, the book conc... View more info

The Prize Stories: Best in the Indian News Business 2006-2007

By: Roli Books

Price: $9.95

Publisher: New Delhi, India, Lotus Collection/Roli Books: 2009

Edition: First Edition

Seller ID: 027302

ISBN: 8174366776

Condition: New


Printed Pages: 236 with numerous b/w illustrations. View more info

The (Un)Common Sense of Advertising: Getting the Basics Right

By: Sanjay Tiwari

Price: $10.95

Publisher: New Delhi, India, Response Books: 2003

Edition: First Edition

Seller ID: 028919

ISBN: 0761997369

Condition: New


Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320. View more info

Encyclopaedia of Mass Communication, 10 Vols.

By: Sarup Book Publishers Pvt. Ltd.

Price: $175.00

Publisher: New Delhi, India, Sarup Book Publishers Pvt. Ltd.: 2009

Edition: First Edition

Seller ID: 025173

ISBN: 8176258830

Condition: New


Set of 10 vols. View more info

Gandhi Meets Primetime: Globalization and Nationalism in Indian Television

By: Shanti Kumar

Price: $16.95

Publisher: Urbana and Chicago, USA, University of Illinois Press: 2006

Edition: First Edition

Seller ID: 027562

ISBN: 0252072448

Condition: New


Shanti Kumar's Ghandi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic... View more info

Business Communication Today

By: Sushil Bahl

Price: $5.35

Publisher: New Delhi, India, Response Books: 1996

Edition: First Edition

Seller ID: 028912

ISBN: 0803993218

Condition: New


Printed Pages: 200. View more info