Category: Marketing

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Marketing Ethics

By: George G. Brenkert

Price: $32.95

Publisher: London, UK, Blackwell Publishing Ltd: 2008

Edition: First Edition

Seller ID: 021735

ISBN: 0631214232

Condition: New


Printed Pages: 268. View more info

Mutual Funds in India: Marketing Strategies and Investment Practices

By: H. Sadhak

Price: $19.50

Publisher: New Delhi, India, Response Books: 2003

Edition: Second Edition

Seller ID: 019898

ISBN: 0761997954

Condition: New


Printed Pages: 556. Slightly rubbed dust jacket. View more info

Branding Demystified: Plans to Payoffs

By: Harsh V. Verma

Price: $8.95

Publisher: New Delhi, India, Response Books: 2010

Edition: First Edition

Seller ID: 029621

ISBN: 8132102347

Condition: New


The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our l... View more info

Brands Under Fire

By: Ivan Arthur and Kurien Mathews

Price: $12.50

Publisher: New Delhi, India, Penguin Portfolio: 2008

Edition: First Edition

Seller ID: 026722

ISBN: 0670082260

Condition: New


Big brands, big companies, big budgets—and yet, things can still go wrong. In fact, four of the country’s most powerful brands were involved in major brand disasters: Cadbury’s Dairy Milk Chocolates, Coca-Cola and Pepsi, and UTI’s Unit-64 were hit by major problems—worms in chocolates, pesticides in colas and a catastrophe in the country’s favorite mutual fund. In Brands under Fire, brand experts Ivan Arthur and Kurien Mathews use these case studies to cut through the common thinking on brand behaviour to submit fresh insights into the brands of the 21st century. In this book, ... View more info

The Japanese Marketing System: Adaptations and Innovations

By: M.Y. Yoshino

Price: $15.00

Publisher: Cambridge, Massachussets, USA, The MIT Press: 1971

Edition: First Edition

Seller ID: 009055

ISBN: 0-262-24012-2

Condition: Very Good


Printed Pages: 339. Rubbed and slightly torn dust-jacket. View more info

Applied Psychometry

By: Narender Kumar Chadha

Price: $9.95

Publisher: New Delhi, India, Sage Publications: 2009

Edition: First Edition

Seller ID: 028547

ISBN: 8132100786

Condition: New


Applied Psychometry is unique in that it serves a dual purpose. While discussing various aspects of psychometry from an applied perspective, it also takes into account the matching theoretical orientation. The important features of the book include: - Current issues and debates and their implications on the theory and practice of psychometry. - An active teaching–learning interface with many examples and activities. - Chapters on multivariate techniques like factor analysis, its applications and real data treatment. - Construction and standardisation of scales and tests for measurement. - A... View more info

Handbook of Transportation and Marketing in Agriculture

By: S K Chattopadhyay (ed.)

Price: $20.00

Publisher: New Delhi, India, Daya Publishing House: 2011

Edition: First Edition

Seller ID: 036915

ISBN: 8189729950

Condition: New


Today, the field of food technology and processing has become a well-established academic discipline, with food scientists and technologists constantly conducting active and productive food research and development programmes. This book has been written to cater to the needs of students of food science on a laboratory manual on food processing techniques. The text not only offers lucid, easy-to-follow content of experiments and processing techniques in food technology, but offers pertinent information on the methodology, principles and concepts involved, making sure to include experiments whic... View more info