Category: Advertising & Promotion

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Advertising Basics!: A Resource Guide for Beginners

By: J.V. Vilanilam and A.K. Varghese

Price: $6.99

Publisher: New Delhi, India, Sage Publications: 2004

Edition: First Edition

Seller ID: 001427

ISBN: 0-7619-9810-1

Condition: New


Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in... View more info

Wisdom Energy 2

By: Wisdom Culture

Price: $8.00

Publisher: Cumbria, England, Wisdom Culture: 1979

Edition: First Edition

Seller ID: 010511

ISBN: 0-86171-001-0

Condition: Fair


Printed Pages: 94 with numerous b/w illustrations. Slightly rubbed and scratched cover. View more info