By: Dr Sandeep Tandon & Anuradha Thakur
New Delhi, India, KW Publishers: 2012
Edition: First Edition
Seller ID: 104354
This study is research project on the perception of customers about Total Quality Management (TQM) in the banking sector. Four banks have been taken up for the study viz. SBI, PNB, ICICI and HDFC. The TQM concept is of great significance in todays business world. Hence, this topic was chosen as a research project. This study has examined the level of perception of customers about the implementation of TQM in the banking sector in District Gurdaspur (Punjab) through a questionnaire covering the entire domain of the topic. It provides an overview of the TQM philosophy as a management approach. ... View More...