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Mass Communication

Mass Communication

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1 Business Communication Today

Sushil Bahl

Response Books, New Delhi, India, 1996, 0803993218 / 9780803993211, First Edition, Paperback, New, 
Printed Pages: 200. 028912

Price: 5.35 USD
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2 Corporate Communications: A 21st Century Primer

Joseph Fernandez

Response Books, New Delhi, India, 2004, 9780761987467, First Edition, Paperback, New, 
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits. Printed Pages: 280. 028911

Price: 8.95 USD
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3 Encyclopaedia of Mass Communication, 10 Vols.

Sarup Book Publishers Pvt. Ltd.

Sarup Book Publishers Pvt. Ltd., New Delhi, India, 2009, 8176258830 / 9788176258838, First Edition, Hard Cover, New, New, 15 x 23 Cm 
Set of 10 vols. 025173

Price: 175.00 USD
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4 Gandhi Meets Primetime: Globalization and Nationalism in Indian Television

Shanti Kumar

University of Illinois Press, Urbana and Chicago, USA, 2006, 0252072448 / 9780252072444, First Edition, Paperback, New, 15 x 23 Cm 
Shanti Kumar's Ghandi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of Indian-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism. Printed Pages: 256 with 12 b/w illustrations. 027562

Price: 16.95 USD
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5 Mass Communication in India: A Sociological Perspective

J.V. Vilanilam and A.K. Varghese

Sage Publications, New Delhi, India, 2005, 0761933727 / 9780761933724, First Edition, Paperback, New, 
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. Printed Pages: 228. 028896

Price: 7.50 USD
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6 McQuail's Mass Communication Theory

Denis McQuail

Vistaar Publications, New Delhi, India, 2005, 8178295350 / 9788178295350, Fifth Edition, Paperback, New, 
Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website offers additional material for both lecturers and students. Printed Pages: 624. 028898

Price: 14.50 USD
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7 Media By Mediation

Bernard Bel, Jan Brouwer, Biswajit Das, Vibodh Parthasarathi, and Guy Poitevin (eds)

Sage Publications, New Delhi, India, 2005, 0761934286 / 9780761934288, First Edition, Hardcover, New, New, 
This volume, the first in a three-book series titled Communication Processes, is devoted to understanding the politics in, and of, communication. It explores both the ground on which processes of communication unfold and the political configurations implied in communication processes. This two-pronged approach questions the preoccupation in Indian scholarship with the `deployment` of communication technology, and the `impact` of mass media, and suggests a repositioning of `communication` as an interdisciplinary domain of enquiry. Like in the ensuing volumes, the editors of this book juxtapose a pluralist universe of conceptual articulations, theoretical constructs and empirical validations. In addressing these questions, the contributors steer through, on the one hand, the modernization-inspired tradition of communication research in India—predominated by impact and reception studies—and, on the other, global trends that shaped the glut of fashionable writings—coincidental with and spurred by transnational television and the internet—during the 1990s. Printed Pages: 476. 028905

Price: 19.50 USD
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8 More Effective Communication: A Manual for Professionals

J.V. Vilanilam

Response Books, New Delhi, India, 2000, 0761993630 / 9780761993636, First Edition, Paperback, New, 
Effective communication skills have become essential for professionals who wish to achieve the desired levels of performance in today`s increasingly competitive business environment. This practical guide will help professionals to communicate skilfully and persuasively. Printed Pages: 240. 028897

Price: 7.50 USD
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9 Strong Religion, Zealous Media: Christian Fundamentalism and Communication in India

Pradip Ninan Thomas

Sage Publications, New Delhi, India, 2008, 8178298341 / 9788178298344, First Edition, Hardcover, New, New, 
Strong Religion, Zealous Media: Christian Fundamentalism and Communication in India is the first in-depth cultural and social analysis of the growth of conservative forms of Christianity within the Protestant tradition in India and the many ways in which these new churches use the media. Arguing that Christian broadcasting needs to be seen as an essential aspect of a `muscular` Christianity that has increasingly colonised globalising cities such as Chennai, the book concludes with a strong validation of multi-religious India and the need for a robust inter-faith media response to combat religious fundamentalism. This is a highly recommended reading for students, researchers and social scientists involved in religion and media issues, religion departments, seminaries, civil society involved in inter-faith issues and all those who are interested in exploring the politics of religion in the subcontinent. Printed Pages: 220. 028906

Price: 12.25 USD
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10 The (Un)Common Sense of Advertising: Getting the Basics Right

Sanjay Tiwari

Response Books, New Delhi, India, 2003, 0761997369 / 9780761997368, First Edition, Paperback, New, 
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320. 028919

Price: 10.95 USD
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11 The Craft of Copywriting

June A. Valladares

Response Books, New Delhi, India, 2000, 0761994246 / 9780761994244, First Edition, Paperback, New, 
Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288. 028920

Price: 9.25 USD
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12 The Prize Stories: Best in the Indian News Business 2006-2007

Roli Books

Lotus Collection/Roli Books, New Delhi, India, 2009, 8174366776 / 9788174366771, First Edition, Hard Cover, New, New, 16 x 24 Cm 
Printed Pages: 236 with numerous b/w illustrations. 027302

Price: 9.95 USD
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13 Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

Amos Owen Thomas

Sage Publications, New Delhi, India, 2006, 0761934847 / 9780761934844, First Edition, Paperback, New, 
In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide. Printed Pages: 272. 028910

Price: 9.75 USD
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14 Using Edu-Tainment for Distance Education in Community Work (Communication for Behavior Change: Volume 3)

Esta De Fossard

Sage Publications, New Delhi, India, 2008, 0761936424 / 9780761936428, First Edition, Paperback, New, 
It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment that media programming alone is not enough to sustain beneficial behavior change. There is a clear need for these Entertainment-Education programs to be reinforced by strong on-the-ground support from trained community workers. In remote areas of developing countries, this support must often be given through distance education. This book, which is the third in the series titled Communication for Behavior Change, provides guidelines on the preparation of distance education radio, TV and Internet programs, using the Edu-tainment format. This method of teaching provides clear, concise instruction set against an entertainment background that can attract and hold the attention of learners who frequently have no contact with a teacher or mentor. In this book, the author—a leading practitioner in the fields of both Edu-tainment and Entertainment-Education ( the format used for general public programming)—provides detailed instructions on creating distance education programs for community workers in developing countries. A special section, provided by a specialist in the field of Internet use, gives clear guidelines on IT application for distance education. The book is designed to help project managers, writers, producers, researchers, development planners, donors, NGOs and other organizations who want to make use of distance education programming for community workers. It provides clear guidelines on curriculum preparation, media selection, program format choice, script writing and review, program production, preparation of support books and participant guides and methods of audience feedback. The 6Ts of successful lesson preparation are explained along with demonstrations of how the 6Ts are used in various script samples. Printed Pages: 310. 028890

Price: 10.00 USD
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15 Writing and Producing for Television and Film (Communication for Behavior Change: Volume 2)

John Riber

Sage Publications, New Delhi, India, 2005, 0761934006 / 9780761934004, First Edition, Paperback, New, 
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book. Printed Pages: 280. 028889

Price: 10.25 USD
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16 Writing and Producing Radio Dramas (Communication for Behavior Change: Volume 1)

Esta De Fossard

Sage Publications, New Delhi, India, 2005, 0761933263 / 9780761933267, First Edition, Paperback, New, 
Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher and practitioner of Entertainment–Education, it is the only available book which provides complete and hands-on instructions for creating successful radio serial dramas for behavior change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective. Extracts from several successful scripts from many countries are also provided to demonstrate what has previously clicked with the audience. Printed Pages: 328. 028888

Price: 10.25 USD
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