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J.V. Vilanilam And A.K. Varghese Listings

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1 Advertising Basics!: A Resource Guide for Beginners

J.V. Vilanilam and A.K. Varghese

Sage Publications, New Delhi, India, 2004, 0-7619-9810-1 / 9780761998105, First Edition, Paperback, New, New, 
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy. Printed Pages: 216. 001427

Price: 6.99 USD
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2 Mass Communication in India: A Sociological Perspective

J.V. Vilanilam and A.K. Varghese

Sage Publications, New Delhi, India, 2005, 0761933727 / 9780761933724, First Edition, Paperback, New, 
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. Printed Pages: 228. 028896

Price: 7.50 USD
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